This is a quote from the Professional Photographers Association website:
“It’s no surprise that the advent of the digital camera spurred a tremendous growth of newer photographers competing with established professional photographers for clients. In fact, according to the U.S. Bureau of Labor statistics, there will be 169,500 individuals in the United States claiming to be professional photographers by 2018, a 12% increase in just ten years.
Professional photographers today are finding themselves having to re-evaluate their place in the market. Now, more than ever, it’s essential that professional photographers obtain and maintain a competitive advantage to ensure business longevity. One of the many ways to obtain this competitive advantage is through the Certified Professional Photographer program.
What is the Certified Professional Photographer (CPP) program?
Studies show that certification is the most widely recognized consumer credential. Consumers may not know a lot about professional photography, but they know that certification should ensure professional-quality goods and services. Clients in every industry seek out credentialed professionals, as the public recognizes certification as a sign that one is an authority in the field. A Certified Professional Photographer designation offers potential clients an assurance, not just of quality, but of technical skill and artistic expertise.
Those who have earned the Certified Professional Photographer designation have passed a comprehensive written exam measuring their technical expertise, and have successfully submitted their work to a panel of judges for review and approval.
It’s important to note that while PPA supports the endeavors of the CPP program participants, the designation itself is administered by The Professional Photographic Certification Commission (PPCC), following the standards for certification established by Institute of Credentialing Excellence (ICE). The Professional Photographic Certification Commission meets on a regular basis to insure that the certification process is always current and reflects the new advances in our profession of photography.”