The first image I’m showing you is a stock photo (because I don’t have anything showing a flash that’s coming straight from the camera).
This image was taken with a point and shoot with the flash popped up on top of the camera. It’s flat with a nasty shadow under the chin and lovely red eyeballs (insert sarcasm here). I see these types of photos all the time on facebook and other places. They’re ok for your general snapshot, but would you want a family portrait or a wedding image that looks like this? I think not!
So here’s a photograph that is more 3 dimensional because it has some shadows on the face. In this instance the flash is a larger source using an umbrella off camera and to the side of the subject. This is how a professional can create a more beautiful image than someone just taking snapshots.
Sometimes more than one off-camera flash is needed, or possibly a reflector on the other side of the subjects (when there are more people). A nice flash set up is also great for small children who tend to move around a lot. The flash can freeze their action so it’s not blurry.
So, which image do you like better? When choosing a photographer for your event, look at the photographs to make sure you can see the difference.
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